16 November 2021

Ubisoft announces the establishment in Sherbrooke of its 4th video game development studio in Québec. The project provides for investments of $200 million and the creation of 250 jobs by 2030.

Ubisoft Sherbrooke will co-develop some of the Group’s main franchises and will contribute to the development of the most recent innovations in the fields of entertainment and technology. The studio will bring together a multidisciplinary and diverse team composed of professionals from many areas of expertise, notably production management, programming, graphic design, modelling, animation, and game-level design.

In the presence of Mr. Pierre Fitzgibbon, Minister of Economy and Innovation and Minister Responsible for Regional Economic Development, and Ms. Évelyne Beaudin, Mayor of Sherbrooke, Mr. Yves Guillemot, Co-Founder and CEO of Ubisoft, and Ms. Nathalie Jasmin, Director of the Ubisoft Sherbrooke studio, made the announcement, marking another milestone in Ubisoft’s development in Quebec nearly 25 years after the Group’s first entry into the province.

This fourth studio in the heart of the city of Sherbrooke and the Eastern Townships, known as a hotbed of talent and high-tech expertise with a burgeoning digital ecosystem, will further enhance Quebec’s international leadership in the video game industry.

“We are proud that Ubisoft has chosen to invest in Quebec to ensure its growth. Many new companies here will be able to benefit from the recognized expertise of this world leader and take advantage of its networks. The entire ecosystem surrounding the video game industry will gain from this,” said Mr. Pierre Fitzgibbon, Minister of Economy and Innovation and Minister Responsible for Regional Economic Development.

“These announcements mark another milestone in Ubisoft’s development in Quebec, nearly 25 years after the Group’s first arrival in the province. Thanks to the government’s leadership, Quebec has asserted itself as a leader in the creation and production of video games on a global scale, at the forefront of the technological revolutions that are shaping the future of our industry. Of our 20,000 employees, nearly 5,000 work in Montreal, Quebec City, Piedmont and Saguenay today. With the Sherbrooke studio, Ubisoft is living up to its promise of being a significant economic engine and of continuing to invest in talent and the ecosystems that surround it,” declared Yves Guillemot, Co-Founder and CEO of Ubisoft.

“After the successful development of the Ubisoft studio in Saguenay, inaugurated in 2018, and its positive impact on the region and on the city of Chicoutimi, we believe that this fourth video game studio in Sherbrooke will make a great impact and reinforce the predominant role of the Eastern Townships in the sector. This technological pole in this region has become, over the years, a veritable hotbed of talent in many areas of high-tech expertise. By opening this studio, we will offer new options for our current employees, propose new opportunities for local talent, and actively support local initiatives and our communities,” added Nathalie Jasmin, Director of the Ubisoft Sherbrooke studio.

“The City is delighted that Ubisoft is setting up a studio in Sherbrooke, where the Sherbrooke Innopole’s team has worked on a business attraction project for many years in collaboration with the Bureau de coordination du développement économique. The realization of this project goes to show that our human-scale city is well regarded by major players in search of qualified workers who are attracted by an exceptional quality of life,” said Évelyne Beaudin, Sherbrooke Mayor.

The Executive Director of Sherbrooke Innopole, Sylvain Durocher, emphasizes the fact that this important announcement crowns several years of work: “It is with great enthusiasm and pride that the entire Sherbrooke Innopole team joins me in welcoming Ubisoft in Sherbrooke! Our team committed to a long-term effort to attract this key player at the international level in the video game industry, in collaboration with the milieu. Together, we have been able to promote Sherbrooke’s strengths, in particular the quality of life, the support with integrating and retaining talent, the revitalization projects underway downtown, the mobilization of local stakeholders, the public transport service and the possibility of active transport.”

“With its palpable desire to integrate into and support the local ecosystem, Ubisoft’s new studio in Sherbrooke enriches not only the Information Technologies key sector, but also the entire regional economic fabric, thanks to the investments, collaborations and jobs that will be generated. Ubisoft is also an innovative business model socially engaged in its community; it’s inspiring!” adds Marc-Henri Faure, Director, Business Services – Information Technologies at Sherbrooke Innopole.

At the same time, Ubisoft announces an investment program targeting three strategic pillars: training, innovation and entrepreneurship. An accelerator, matched with an investment and mentorship program in support of independent businesses in the video game industry, will also be put into place in 2022.

The two projects announced will total nearly $950 million in investments by 2030.

>> Read the full Ubisoft press release