29 September 2021

PRESS RELEASE – Today, in partnership with Investissement Québec, Sherbrooke Innopole launched “Histoire d’affaires,” a brand new podcast addressing technological entrepreneurship. The podcast (in French) aims to inspire entrepreneurs from here and abroad, young and old, and anyone with an interest in the business world.

The series of nine episodes of about thirty minutes each features a dozen entrepreneurs from Sherbrooke’s industrial and technological sectors, as well as stakeholders from Sherbrooke’s entrepreneurial ecosystem. With host Yves Laramée, they discuss technological innovation and entrepreneurship from different perspectives: From innovation to marketing, covering aspects of the process such as intellectual property, business development, growth, sustainable development, and more.

“We are thrilled to introduce this first podcast series, an audio format that is undoubtedly gaining in popularity. With “Histoire d’affaires,” we want to demystify and even stimulate technological entrepreneurship, an avenue to create wealth and jobs that also has its own set of challenges. Throughout the discussions, we learn about real stories, inspiring journeys, and practical business tips that will help better equip and inspire current and future entrepreneurs,” explained Sylvain Durocher, Executive Director of Sherbrooke Innopole. “This series will also attract attention from beyond the Sherbrooke region, and all the better as it will expand the reach of our local companies and expertise, thereby helping Sherbrooke to maintain a more advantageous position on the stage of innovative entrepreneurship in the province.”

“Histoire d’affaires” is available on the main podcast hosting platforms: Spotify, Google Podcasts, Apple Podcasts, and Balado Québec. The podcast is also accessible directly on the Sherbrooke Innopole website or its YouTube channel.

Sherbrooke Innopole would like to thank Investissement Québec, the official partner for “Histoire d’affaires,” and the City of Sherbrooke, for providing financial support to the project.

About Sherbrooke Innopole
Sherbrooke Innopole is the paramunicipal economic development organization for the industrial and high-value-added services sector. Its mission is to accelerate the development of companies from the five key sectors – Advanced Manufacturing, Cleantech, Information Technologies, Life Sciences and Micro-Nanotechnologies – and ensure that Sherbrooke has an attractive and innovative business environment. It is mainly financed by the City of Sherbrooke through the Bureau de coordination du développement économique. 

Source: Sherbrooke Innopole