Entrepreneurship and investing

Successful entrepreneurs!

Sherbrooke possesses an enormous business and innovation potential.  And many entrepreneurs have profited from this situation!  Here are some who highlight Sherbrooke’s strength as a dynamic and committed business environment.


“Our intention was to expand our Montréal operations within the Province of Québec. The site selection process reviewed many assets offered across numerous locations in the Province. Sherbrooke was ultimately selected because of its wealth of expertise in the life sciences domain and most particularly the availability of highly trained technical and scientific talent. Local and regional government efforts also significantly facilitated our transition to Sherbrooke and we continue to enjoy growing partnerships within the region.”

Michael Broadhurst
Site Director, Sherbrooke (from 2008 to 2014)


“The multimedia and computer animation industry is saturated in Montréal; recruiting and retaining good computer animators are increasingly difficult. We’ve  looked at different possibilities and Sherbrooke stood out as the best choice, notably thanks to the support of our partners Sherbrooke Innopole and Emploi-Québec (Québec’s labour department), reasonable operating costs, and a qualified workforce coming from, among other places, the Institut Desgraff and Cégep de Sherbrooke (professional and vocational college). Our problem was solved in less than a month, it was very fast. And the quality of life here is extraordinary.”

 Sylvain Viau
President and Executive Producer


“Sherbrooke Innopole was S Automation’s start-up partner. And still today, Sherbrooke Innopole plays an advisory role. I found out at my own expense, but today I know that the validation step is the business project’s most important one. And there’s plenty of help available! And money for good projects, that’s also available as well… With Sherbrooke Innopole’s team and Pro-Gestion Estrie, my partner and I have felt ourselves supported from the start. Subsequently, we were put in touch with different fund managers that were willing to hear to us talk about our project.”

David Demers


“Setting up an advisory committee is the best thing to do, as soon as possible, when you start your business. At Révolution Linux, we’ve brought together our contacts and external resources that had management or administration knowledge or who were experienced entrepreneurs in the new technology area. My advice would be to contact Sherbrooke Innopole as soon as possible for advice and coaching.

In Sherbrooke, we have access to a very qualified population with many graduates.  Sherbrooke enjoys a status that’s a little special, which we would probably not have found in Montréal where businesses in the information technology field abound.  Sherbrooke also gets a lot of immigrants.  We’re able to offer something pretty attractive.”

Benoit des Ligneris


“Sherbrooke is a city on a human scale with big city potential both at the same time. We’re blessed with two universities, therefore grey matter is plentiful! In my opinion, Sherbrooke is the best place for business and personal development.

In business, the essential challenge, even if we get other things right, is financing. It comes at critical moment because we’re starting up, growing… If you have a good project, different local and governmental financial programs are available and it just so happens they are to be looking for good projects. The first challenge is to be convinced yourself in order to communicate this and convince these program managers that your project is good, and the second challenge is to surround yourself with the right team to manage the project well.”

Mohammed Laaroussi
President and CEO


“I decided to move to Sherbrooke, and to launch Arkel from Sherbrooke. I’ve always had a soft spot for the city. I come from Drummondville, but I’ve always very much liked the Eastern Townships for the open air, the lakes, the mountains… I go to Sherbrooke Innopole to get information, resources that can help me. We save time, and time is money!”

 Paul McKenzie


“In the beginning, I started my business in Sherbrooke because I live here. I quickly realized that Sherbrooke offered much more than being near my work and family. Being a cradle of education with its three Cégeps (professional and vocational college), its two universities and its professional centre, Sherbrooke gives DUAL-ADE access to a highly qualified workforce.  As we faced the challenges inherent to important growth, Sherbrooke Innopole played a major role with DUAL-ADE. The resources and programs made available to Sherbrooke businesses enabled DUAL-ADE not only to achieve healthy growth, but to grow while innovating.”

Éric Ducharme
President and CEO


“I think we must start a business when we feel the moment is right, regardless your age.  If we have less business experience, it’s even more important to have a good advisor or mentor that can support us. And even if we have a lot of experience, nonetheless, we must have good people around us. It’s always possible to get experts for a few days, a few hours. It can be very enlightening and make us take giant steps.  Sherbrooke has all it takes to generate and support businesses, even in advanced technology. We have very good universities: the Université de Sherbrooke, Bishop University, and several cégeps (professional and vocational college).”

Simon Rodrigue


“I worked in Montreal for a long time and what impressed me most when I arrived in the Estrie region is the openness of people for clinical research. There are a lot of professionals, qualified workforce, doctors very competent in research. It’s an excellent place for us. What’s more, Sherbrooke Innopole offers much support to entrepreneurs for the growth of all their projects.”

Suzie Talbot


“I represent the third generation of entrepreneurs in my family.  That being said, a person doesn’t start a business just to start a business, it’s too hard; we start a business because we want to, we have a commitment, it enables us to fulfil our own financial needs, to create jobs, to make a difference in our community. So, I took the big step and we are very proud to have won first prize in the 2011 Quebec Entrepreneurship Contest in the technological and technical innovations category.”

Jean-Sébastien Cyr